BY WILLIAM GEANDARME
FOR COOL AND THE BAG,
AVAILABLE NOW
Everyone talks about the revival of the fanny pack, including the quite prestigious Wall Street Journal, which analyzes it in this very instructive video, that shows how the fanny pack can now be found on the runway of luxury brands, in fast fashion big stores or on hispters all over the wold.
William Geandarme and Cool and the Bag were not mistaken when they decided to launch back in winter 2010 a first collection of fanny packs, designed as an alternative to the evening purse.
Today, the collaboration goes on between the fashion designer represented by Von Engelswacht and the coolest bags online shop, around a new collection of fanny packs for summer 2011.
Coming in 4 versions, three floral printed fabric and a used denim, all very summery, the fanny pack sets a new trend, the "pragmatic chic", allowing to add a funny twist to a very handy and comfy look you can wear on a shopping spree in town or on your way to the airport.
In one word, the perfect accessory to put in everyone's hand to have them free this summer, for 39,90 € on www.coolandthebag. com.
Press contact :
Von Engelswacht bureau de mode // Alicia Birr
12 boulevard Saint Martin 75010 Paris
+ 33 662251485
alicia@vonengelswacht.com
Photo credits :
Von Engelswacht bureau de mode
Styling : Anet Vintage Club, www.anetvintageclub.com
A collaboration between :
www.coolandthebag.com
www.thisbagisnotatoy.fr
www.vonengelswacht.com