On September 21st, the new collection by joki business, "a week in bed", was launched at Von Engelswacht's showroom, which had been transformed into a bedroom for the occasion. Here are some reviews of the event and a few articles released lately about the brand and its collection.
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/// THE LAUNCHING PARTY ///
You'll see some pictures of the launching party and an interview (in French) of Rébecca, founder of the brand, in this video by Dame Pipi.
If you have trouble viewing the video, click here to see "JOKI BUSINESS by Rébecca", from yvette neliaz on Vimeo.
And click here to see the video of the House of moda party that came just afterwards.
/// COLLECTION REPORT ON DIANE PERNET'S BLOG ///
Click on the image below to read a very insightful report of the collection on Diane Pernet's blog, A Shaded View on Fashion.
/// A REVIEW IN STANDARD MAGAZINE ///
Click on the image below to read an article (in French) about the collection "a week in bed" released in the latest issue of Standard magazine, "La vie domestique".
/// AND A DOUBLE FEATURING IN PAULETTE MAGAZINE ///
In the first issue of Paulette magazine now available, you'll find an article called Les Nanas de Paname, a portrait gallery of young Parisian women who were photographed to celebrate the launch of the magazine. Among them, Clothilde, singer of the band We are Enfant Terrible and the dj Dactylo chose to be shot wearing joki business !
© Chloé Bonnard et Aurélie Martin.
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